You need to know who your most likely buyers are. Don’t just say “everyone” – even if anyone can buy what you sell, your business will perform better if you focus on a specific target audience.
Marketing to an irrelevant audience has the effect of weakening your conversion rate. That’s because these people are attracted to you but rarely buy. You have wasted time and resources on them. Find out who really buys, then tighten your marketing efforts to fully focus on them.
